Tuesday, June 18, 2013

Poster Break: Fruitvale Station


How did this happen?  Harvey Weinstein has a knack for selling his films, but this is bordering on tacky.  I saw the heaps of tack being shoveled all over the posters for 'The Butler', but with a subject this topical and reviews this strong, I expected a more serious minded campaign for this.  This poster is offensive.  I just don't understand how something this important could get reduced to you average crime thriller.  What is this poster supposed to represent?  Why does it look like Jordan is either contemplating a robbery or contemplating committing suicide, and what the FUCK is up with that tagline?  'Every Step Brings You Closer To The Edge'?  It doesn't even make sense in the context of the film and makes this sound like some random heist movie, which is hugely offensive to the real life families affected by this horrible event.  The more I think about this, the angrier I get.  This is just LOW.  Please, someone fire the asshole who designed this poster and burn all copies.  

3 comments:

  1. Personally, I don't care for the poster, partly because it looks generic, and then everything you said. I prefer this one:

    http://upload.wikimedia.org/wikipedia/en/thumb/5/5c/Fruitvale_Station_poster.jpg/220px-Fruitvale_Station_poster.jpg

    But, perhaps in effort to thematically tie the movie into the title, as well as reach a target/wide audience, this is what they're going with.

    I can't disagree with on finding it offensive to the real life families. However, the filmmakers have taken a real-life figure and fictionalized part of its story, reimagining Oscar Grant as something other than what he actually was. So, in that context, unfortunately, his "realness" has already been appropriated and reconfigured beyond who Grant was actually was as a person.

    *shrugs*

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  2. I agree. Given the subject matter and the high profile of the film, it deserves a better poster.

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